MGMT discussion board and response 2

I need a 3 paragraph (5-6 sentences each) response to the following discussion board question:
In Managing in Different Growth Contexts the authors argue that managers need to focus on product-market segments rather than the more traditional geographic or business unit focus when considering how to manage for growth. Do you find this focus on product-market segments to be useful for managing growing companies? Why? Why not?
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I also need a 2 paragraph (5 sentences each) response to the following post:
John’s post
In the article “Managing in Different Growth Contexts” the authors show us the benefits of managing in a way outside of the norm we usually see. Typically, we see companies organized by geographical regions and they manage all products within that region and obtaining growth targets for their portfolio. This case study focuses on the benefits of instead organizing a company by product segment that is then managed on a domestic or global scale depending on the size of the business.
In the case study we see that by switching to this new method you are able to pout greater focus on a specific product which allows managers to anticipate future challenges better then being clouded by other products in an entire region. This method creates and fosters an environment where decisions are more tailored to each specific product. A perfect example of this was Danfoss in China. They were currently operating under the region approach and saw gains of 35% growth but when a study was conducted had they done a product focused approach within the company they could have realized gains of 78% growth over four years. This was due to Danfoss not being able to identify and move on decisions that would have provided greater results to specific products in a growing market.
The second benefit of focusing on specific product mixes instead of geographic regions is this focuses management on not just the current environment but also the future. When a company can focus on one specific product or product mix, they will have more time to conduct market research and analyze the data to get greater insight into what consumers and the market are wanting. When management has to focus on a whole region with high level overviews finite details can often be missed resulting in large differences in results.
Overall product mix focus can and often will provide greater growth results. There are two points that businesses should keep in mind. They are:
Firms that fear failure and mistake inhibit experiments that can yield great results
Firms need to be careful that their internal focus does not impede “market listening”
If they can stay away from these two pitfalls they should be able to successfully manage with large growth rates in any market.

 

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