Marketing Question

Kentucky State University – School of Business
MKT 310-V1 – Personal Selling – Spring 2022
Guidelines for Group Paper (Chapter Summaries) # 1
Due Date: March 6, 2022
CAUTION: Plagiarism will be heavily penalized.
Please provide a Written Summary of Chapters 4, 6, 7, 9 of your e-book, highlighting the most important concepts, techniques etc. that you have learned as you were reading the e-book materials. Use your own words to create the Summaries
The length of each chapter summary should be at least 4 pages, typed and double-spaced, and I strongly encourage you to go beyond that if needed to render justice to the many topics discussed in your e-book.
Your written paper will be evaluated along 2 dimensions:Form and Content.Form refers to how neat and professional-looking your paper is, as well as the quality of your English.That is, your standard should be zero defects (no typos, no grammar mistakes, no poorly constructed sentences, etc.).Do try to express yourself clearly and concisely in writing. Content refers to the depth and breadth of your comments, and the quality of your thinking.

The length of your paper should be at least 16 pages (more if necessary), not counting the cover page and the references page, typed and double-spaced, using MS Word. Please include on the cover page your name, the course name and number, the semester, the name of the instructor, the name of the assignment, and the date of the submission. Finally, keep in mind that Form and Content will each be weighted equally to determine your score for the assignment (i.e. 50% for Form and 50% for Content). Good luck, and please do not hesitate to contact me if you have any questions. Thank You. ( I only Have chapter 9, so the only chapter that essentially is assigned is a 4 page summary of chapter 9.)


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