marketing course. please no plagiarism.

You’re charged with developing a digital marketing plan for the launch of a new project management software. Prepare a full strategy starting with articulation of a company strategy, a marketing strategy, and a digital strategy. You should include a content marketing and social media strategy along with a search engine marketing strategy incorporating target keywords. Your plan should also include proposed interactive experiences along with a plan for testing and optimization. Assume that you have a $250,000 initial budget. Include recommendations for how you’ll spend that money across key digital channels. Your plan should be presented in the form of a PowerPoint presentation of 20 to 25 slides.


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