You are requested to read the case study (attached below) and answer
the attached questions in an essay format.
What is the decision-making process for
Metabical and who is involved in this process?
2. What are the key values, behaviors that
“Metabical” need to target to attract the
consumer attention?
3. How should Printup think about the
segmentation of potential consumers and who is
the optimal target consumer?
4. What should be the communications strategy to
each of the target audience?


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