and concepts discussed in class and refer to data to support your arguments. Case analyses should be written in standard essay format (Times New Roman, 12pt font, double-spaced, one-inch margins) and must not exceed three pages of material.

Read the attached case study on Mcdonalds and answer the following questions in an essay format. Essay must have an introduction and conclusion. Must incorporate concepts like SWOT analysis, Porter’s 5 forces, value-chain analysis, resource-based view of the firm, financial ratio analysis, balanced scorecard, and Porter’s 3 generic strategies to answer the following questions. McDonald’s (1) Identify elements of the company’s business-level strategy using concepts and tools from the course. (2) How has this strategy helped enhance economic performance in the past and what are some current issues that McDonald’s faces? (3) How has McDonald’s changed its strategy in recent times and how effective will these changes be in addressing some of its issues?

 

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