a key target customer segment for a chosen organization and create a visual persona with their key demographic, geographic and behavioural characteristics. Create a report introducing the persona to the reader, the problems they face, the benefits they seek and the solutions provided by the organisation. Highlight the key stages in a typical user journey for the persona, using products or services from the chosen organisation. Support your report with references to relevant theory and research. Use the word count to justify the content you have included. Your report should include a brief introduction to the organisation.

• You need to include an Introduction of what you will be discussing in the assignment and also brief history of your selected business • Discussion on the key target customer segment of your selected business The customers and the buyer persona for their customers, Persona Data sources, Types of Persona (Your selected organisation customers and their buyer persona) • Key stages for the user journey • Conclusion.

 

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